Chompz is gently oven-baked (similar to how humans bake cookies or bread), rather than extruded or cooked at very high heat. This helps preserve nutrients and creates a tastier, crunchier kibble. We use clean, natural ingredients with no by-products or synthetic preservatives. Our recipe is formulated with ~32% protein, a level that supports healthy muscles while helping indoor cats maintain an ideal weight. Every scoop is fortified with a vet-formulated vitamin & mineral premix to provide complete and balanced nutrition, supporting immunity, coat health, and overall wellbeing much like how humans rely on supplements to meet their nutritional needs.

Animal by-products are parts of animals like organs (liver, kidneys, lungs), entrails, etc., that are left over after the “primary” meat parts are used. According to AAFCO (Association of American Feed Control Officials), by-products are secondary products produced alongside regular meat sourcing. Many by-products are nutritious (organs have vitamins and minerals), but because the term is vague, it can include wide-varying quality. Some products also use by-products to cut cost, which can mean less consistency. Chompz instead uses cleaner, named protein sources like chicken meal or fish meal so you know exactly what you’re feeding your cat that is better protein quality, more predictable nutrition, and no surprises.
AAFCO stands for the Association of American Feed Control Officials. It’s the main body that sets guidelines for what goes into pet food, including safe definitions of ingredients and minimum nutrition requirements. You can learn more directly on their site: AAFCO Pet Food Resources

“Chicken meal” or “fish meal” is a concentrated protein ingredient made by cooking, drying, and grinding clean parts of the animal such as meat, skin, and bones without including unwanted parts like feathers, beaks, hooves, or intestines.
Because the moisture is removed, the protein gets more concentrated, which means better nutritional value per gram. It also tends to be more consistent in quality, so you get a predictable level of protein, minerals etc. By-products (especially vague ones) can mix many types of organs, offal, etc., with different nutritional profiles and quality. Using a clean “meal” lets us control what’s in the food, ensures safety, and better support for health goals.
That’s why Chompz uses meal as it’s cleaner, safer, and provides reliable nutrition.

Chompz stays fresh with the help of natural antioxidants like Vitamin E (tocopherols) and rosemary extract. These protect the fats and proteins in the recipe from spoiling, while keeping the taste and nutrition intact. While synthetic preservatives such as BHA or BHT are legally approved and widely used across the food industry, we choose not to use them. Instead, we rely on natural alternatives that align with our clean-ingredient philosophy.

We use hydrolyzed pea protein because it’s easier for cats to digest. The protein is broken down into smaller parts, which the body can absorb more smoothly. It also helps bind the kibble during baking and adds plant protein to balance the nutrition alongside meat proteins. Hydrolyzed vegetable proteins are also widely used in human foods, which shows their safety and reliability.